Attempting to inspire better eating habits, nutrition educators have long told people, “You are what you eat,” with the notion that “being” broccoli is more compelling than “being” a double cheeseburger or a supersized beverage. Yet, as we observe the global obesity epidemic and the dietary challenges we see daily with clients, it’s clear that most of the time the idea of being broccoli isn’t motivating people to drive past the burger joint instead of through it. ... See MoreSee Less

11 hours ago  ·